Optimizing Health and Well-Being



Dr. Matthew Lederman and Dr. Alona Pulde have spent over two decades in the health and wellness field where they have seen many people struggle and fail to experience optimum health and joy in their lives. They founded Kinectin to change that. 


Kinectin’s unique “Hands of Joy” framework, helps you identify what will make your life more wonderful and then supports you in that pursuit. The Kinectin approach evaluates both the health of your internal world (from sleep to nutrition to play and self-care) and the depth of authentic connection in your external world (the key relationships in your life) to help you balance, improve, and optimize it all. When your internal world is more resourced you have a greater capacity to connect and contribute to your external world, leading to expansiveness and greater joy.













The Kinectin skills, surprisingly to most people, can be taught and learned in a relatively short amount of time. With the support of Kinectin’s tools and services you can gain the clarity necessary to successfully integrate all of these pieces and apply them to your own life, not only restoring your overall health but also allowing you to determine how much joy you will experience and bring into your life today and everyday forward.



Dr. Matthew Lederman and Dr. Alona Pulde

Matt and Alona specialize in optimizing health and making life better for their clients. They started using nutrition and lifestyle medicine to reverse disease and improve wellbeing when they coauthored “Keep It Simple, Keep It Whole.” From there they founded Transition To Health, Inc and Exsalus Health & Wellness Center where they helped patients reverse disease that conventional medicine could not.


They were featured in the film “Forks Over Knives” and co-authored the New York Times Bestseller “The Forks Over Knives Plan” and “Forks Over Knives Family.” In 2010 they joined Whole Foods Market, creating their lifestyle-improvement program and leading various other health and wellness projects. Together with John Mackey, the CEO and co-founder of Whole Foods Market, they coauthored, “The Whole Foods Diet” and “The Whole Foods Cookbook.”


As Vice Presidents at Whole Foods Market they led the initiative to establish comprehensive medical and wellness centers and develop a self-insured health plan and health system partner network designed to optimize all aspects of employee health in a comprehensive, integrated program. In 2020 they transitioned out of their roles at Whole Foods Market to devote their full time to their new venture, Kinectin.


Alona Pulde, MD is a board-certified practitioner of Acupuncture and Oriental Medicine and Family Medicine Physician. Matthew Lederman, MD is a board-certified Internal Medicine physician and Center for Nonviolent Communication Certified Trainer Candidate. Matt and Alona are married and live in San Diego, California with their two daughters, Kylee and Jordan.

About the CEO - Todd Burns

Todd Burns is the Chief Executive Officer of Kinectin. Todd has spent much of his life studying the intersection of connection and behavioral health. He has managed businesses in the food and health space. He is a lawyer, film producer, and ubiquitous board member. He has a BA from UCLA and JD/MBA from Pepperdine. Todd lives in Del Mar, California with his wife and three young sons.



Kinectin aims to help all of our clients live the healthiest lives possible. In order to reach this goal, we offer a variety of services. We provide a health and fitness plan, and the positive reinforcement you need to make big lifestyle changes. Take a look at some of the services we offer, and please get in touch if you have any questions.



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We offer video conference services where we can virtually assist you in every area of the hands of joy framework. For the next few months as we build our platform - we are offering discount pricing as our Kinectin leaders train our staff and in exchange for each client agreeing to a follow up survey on their experience.


We can begin an introductory session getting to know you and your challenges and then tailor the experience to address those areas.




This package includes an initial two hour session and three 50 minute follow up sessions for a price of $1399. We can fully review your history and discuss optimization for every area of your life.

These package sessions will be tailored to your needs including a discussion of the hands of joy (internal/external world), a focus on specific areas for improvement, and training for the tools necessary to make your life better in these areas.



A great way to learn in a comfortable group setting, sharing your experience with other wonderful people, building a like-minded community from day one. Together we connect, learn, grow, experience, laugh, cry and more. Whether this is your first experience with us at Kinectin or you are coming back for more, we are excited to support you. We have one two-hour group session monthly in Carlsbad, California featuring our hands of joy framework - please book for $49 a session.





Our most intensive and individually tailored option to get a jump start on your road to wellness, feel more expansive, and experience more joy in your life. This is the quickest way to not just experience Kinectin but to be able to embody it in your own life. We reserve a certain number of appointment slots for financial assistance based on need.  For a full concierge premium experience that includes two days with five hours each day (the client is free to tailor experience):

• Lab Review

• Intake History Review

• Assessment on the Hands of Joy metrics

• Letter to Primary Care Provider (PCP) summarizing work completed and ongoing goals along with any recommendations to consider (our contact info for ongoing connection with primary care physician (PCP))

• Additional options tailored to interest:

o Nutrition, Lifestyle, and Connection Education

o Shopping excursion to learn how to stock pantry, what foods and ingredients to avoid, learn about all of the health promoting food options, quick food tips, etc.

o Option to Include other family members in your program as needed around everything from health education to connection and relationship optimization

o Coaching and practical application for client to practice skills and get feedback to improve integration of all materials

o Client can request in advance other topics for education if desired

Pricing: $8,949

Kinectin - Educational Services Only

Note: All Kinectin services including our concierge services do not include or feature any medical advice, medical recommendations, medication prescription or medication management. Kinectin providers and coaches do not engage in doctor-patient relationships and instead only provide education and coaching services. Kinectin physicians and coaches will be happy to talk to your primary care physician (PCP) directly to discuss any questions and/or concerns as part of the concierge benefit if requested.



New Virtual Classes Coming Soon! Sign up below!




Health Care Systems

A wonderful opportunity to bring joy back into the practice of medicine for both health care providers and their patients. Our experience teaching health care providers how to empathically listen to their patients as they help them identify and initiate their own journeys towards optimum health using our unique "Hands Of Joy" paradigm is unprecedented. This will differentiate you from other health care systems as you learn how to ensure that most, if not all of your patients, walk out of your doors both satisfied today and optimistic about their future.

Mediation and Reconciliation

Do you have a relationship you wish could be repaired but feel hopeless that it never will be? Is there stagnant pain in your life from family, friends, work, or other relationships preventing you from experiencing the full joy that you desire? Allow us to facilitate repair and rebuilding of these relationships as we help you be heard and then hear others in ways you have never before experienced. We help people and groups restore connection, resulting in a profound healing experience for all involved.

Public Speaking

Want to learn, grow, laugh, and be inspired? Have Matt and/or Alona speak to your group and plant the seed of change and hope that will alter the trajectory of everyone’s lives from that day forward.